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Building brand awareness and leads for an international school

About the client

Planetarium International School, Melaka (PISM) is a premier educational institution. PISM provides top-class education spans from Early Years to Secondary and High School levels, catering to students aged 3 to 18 years.

Services Digital Acceleration

Client needs:

PISM started with Synapsys during the early stages of school opening with the goal of gaining brand recognition and generating leads in Melaka and neighborhood areas.

Our main goal was to generate brand exposure & traffic mainly through paid campaigns.

To achieve that goal, we used the following strategy content-wise:

Meta Ads: Engagement and traffic campaigns.
Google Ads – Search Engine Marketing (SEM) & Display (GDN): Through Google Ads campaigns, we managed to gain 1K leads in a month with a close rate of 5%.

Performance metrics

CTR Impression Clicks Leads

Building brand awareness and leads for an international school

Client needs:

To achieve that goal, we used the following strategy content-wise:​

Performance metrics

To achieve that goal, we used the following strategy content-wise: