Generating high-intent leads with targeted SEM campaigns

About the client

Simuserv was established in 2002 to provide high quality simulation consulting services to a range of industries. Since its formation Simuserv has been involved in work ranging from small one-off consulting projects to the technical management of large onsite programmes involving teams of analysts.

Services Digital Acceleration

Industry Software simulation

Client needs:

Simuserv was looking to generate leads through high-intent keywords for their simulation software. They also aims to increase awareness and traffic to the landing page.

Our main goal was to generate brand exposure & traffic mainly through paid campaigns.

To achieve that goal, we used the following strategy content-wise:​

• Google Ads
• Search Engine Marketing (SEM): We grouped the keywords according to the product and brand/competitors. In total, there are 4 Product Ad Groups & 3 Brand Ad Groups.

We used a mix of broad and phrase matches to capture all potential queries while maintaining ad relevancy. The campaign ran for 2 months, targeting AU and NZ markets.